Our Story
Welcome to b)asic where simplicity meets style in every stitch. Our brand is born out of a passion for the beauty found in the basics – the timeless elegance that resides in simplicity. We believe that basics are more than just clothes; they are a canvas for self-expression, allowing you to build a wardrobe that reflects your individuality.
Who We Are
b)asic is an Egyptian startup clothing company dedicated to providing high-quality 100% cotton basics at competitive prices. Our brand aims to fill the gap in the market for affordable yet well-crafted essentials. With a focus on quality materials, superior finishing, and a lean business model, we intend to disrupt the industry by offering premium products without the premium price tag.
Why We Are Here
We are not here to reinvent the wheel, we are here to give you the perfect day to day b)asic. Our commitment is to provide you with a curated collection of wardrobe essentials, meticulously crafted to be the backbone of your style journey. We get that true style doesn't need extravagance; it thrives in the purity of simplicity.
Our design ethos revolves around clean lines, versatile silhouettes, and a commitment to quality that transcends fleeting trends. Each piece from b)asic is a testament to the idea that simplicity is the ultimate sophistication.
Our Values
Simplicity: believing that elegance often lies in the understated.
Quality Craftsmanship: 100% cotton ensuring that each b) piece is a testament to quality and durability.
Versatility: offering pieces that seamlessly integrate into diverse styles and occasions.
Timelessness: Designing with a timeless aesthetic, and creating pieces that endure in both style and substance.
Individuality: Encouraging self-expression and recognising that style is a personal journey and a form of self-empowerment.